Planning a website & creating content

Planning a website & creating content

planning web content

I’m in the process of creating content for this website and had forgotten how full on it is! I wanted a new design for this website, but in the heat of the moment I got all inspired by a design and didn’t plan the content, so currently looks like an empty muddled mess. I have been reminded that it takes dedication and focus to create content for a great website. Here’s a list of what to think about.


  1. Who is this website for?
  2. What do i want to offer?
  3. Who will be reading it?
  4. Who do I want to attract?
  5. What kind of vibe do I want to send out?

These questions need to be answered in detail, then refined to one sentence.


  1. What information will my visitors be looking for?
  2. What names are best for my pages?
  3. How much content should one page have? It’s always better to have a short amount, with corresponding links to more information, as the attention span for web reading is extremely low.


  1. Can a person with no web skills easily navigate around the site?
  2. Are the page names intuitive?
  3. Do my visitors know which page to look on for the info they’re looking for?


  1. Which writing style is best for my perfect visitor? Conversational or corporate? Abbreviated or beautifully written english?
  2. Have I spilt the information up into enough subtitled sections?
  3. Have I got someone to read through to test the attention span?
  4. Do I ask questions and engage the reader, or is it information written in an academic style?


  1. Do my images represent the vibe I want to send out?
  2. Do I have all licences & permissions for the images I’m using?
  3. Are my images professional or amateur? Clear and big enough?
  4. Do the images represent my brand?


  1. Pinterest is fabulous for vision-boarding your website ideas
  2. Check out your competitors websites and get tips for information you might need to include
  3. Write beautiful content and include beautiful pictures. Pictures are absolutely essential if you are selling a product, as the only way people can make a decision to buy a product online is visually.


Frances Verbeek - Intuitive design studio

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