I’m in the process of creating content for this website and had forgotten how full on it is! I wanted a new design for this website, but in the heat of the moment I got all inspired by a design and didn’t plan the content, so currently looks like an empty muddled mess. I have been reminded that it takes dedication and focus to create content for a great website. Here’s a list of what to think about.
- Who is this website for?
- What do i want to offer?
- Who will be reading it?
- Who do I want to attract?
- What kind of vibe do I want to send out?
These questions need to be answered in detail, then refined to one sentence.
- What information will my visitors be looking for?
- What names are best for my pages?
- How much content should one page have? It’s always better to have a short amount, with corresponding links to more information, as the attention span for web reading is extremely low.
- Can a person with no web skills easily navigate around the site?
- Are the page names intuitive?
- Do my visitors know which page to look on for the info they’re looking for?
- Which writing style is best for my perfect visitor? Conversational or corporate? Abbreviated or beautifully written english?
- Have I spilt the information up into enough subtitled sections?
- Have I got someone to read through to test the attention span?
- Do I ask questions and engage the reader, or is it information written in an academic style?
- Do my images represent the vibe I want to send out?
- Do I have all licences & permissions for the images I’m using?
- Are my images professional or amateur? Clear and big enough?
- Do the images represent my brand?
- Pinterest is fabulous for vision-boarding your website ideas
- Check out your competitors websites and get tips for information you might need to include
- Write beautiful content and include beautiful pictures. Pictures are absolutely essential if you are selling a product, as the only way people can make a decision to buy a product online is visually.